Photos: ©2018 Liesa Johannssen
A few words about me
Creative Director and design systems leader with global experience building scalable brand and product ecosystems. Rejoined Ancestry in a leading role to development of a new enterprise-wide design system, AI efforts and Vision/Future work, after previously serving as Principal of UI & Design Systems, where I defined the visual language for its health platform. Prior to that, at Visa Inc., I evolved the global design system to create a more cohesive and scalable digital customer experience.
Former Associate Creative Director with a track record of leading complex global brand initiatives for Fortune 500
companies, startups, and cultural institutions. Strategic and hands-on, I build high-performing teams, align design with business objectives, and deliver human-centered solutions across digital and physical environments.
companies, startups, and cultural institutions. Strategic and hands-on, I build high-performing teams, align design with business objectives, and deliver human-centered solutions across digital and physical environments.
Founder of a small furniture studio in Warren, RI, where I design and craft handcrafted wooden pieces—a practice that reflects my commitment to precision, materiality, and timeless design.
Building brands that endure—culturally resonant, strategically grounded, Creating visual worlds, not just identities, Translating complexity into clarity through design systems, Shaping experiences that connect across digital and physical space, Turning strategy into story, story into momentum, Leading with vision, craft, and decisive execution, Elevating teams through mentorship, trust, and high standards, Partnering closely with founders and executive leaders to define what’s next, Fluent in English & German.
Some of the clients I worked for
In different Studios across the world
